Ibrahim's CV

Message
WhatsAppLinkedIn

Ibrahim sameer essa kharma

Strategic Digital Marketing & Campaign Specialist

Zarqa, Jordan

Profile summary

Strategic Digital Marketing and Campaign Specialist with 1 years of experience in content strategy and audience research. Prepared content calendars and visual brand assets for commercial and civic projects. Contributed to digital marketing campaigns across social platforms by researching user habits and applying analytics to engagement.

Career highlights

Digital Marketing Strategy: Contributed to advertising strategies for commercial projects and supported the development of a smart transportation application.

Civic Engagement Campaigns: Researched habits of youth aged 18 to 25 to design multi-format campaigns for TikTok and Instagram Reels.

Brand Asset Creation: Designed visual brand assets using Adobe Creative Suite and Canva while applying analytics to audience engagement.

Key skills

TechnicalDigital Storytelling Intermediate Digital Analytics Intermediate Digital Marketing Strategy Intermediate Digital Analytics
ProfessionalWeb Analytics Intermediate Google Ads / SEM Basic Search Engine Optimization Organic Growth Intermediate Content Calendar Basic Content Strategy Intermediate Content Marketing Intermediate Inbound Marketing Intermediate Campaign Planning Intermediate Campaign Planning Content Strategy Audience Research Social Media Management Brand Asset Creation Organic Growth. Intermediate Search Engine Optimization (SEO) Basic Social Media Management & Organic Growth. Intermediate

Professional experience

Digital Marketing SpecialistJan 2025 - Present
Hubspot Projects Experiences

Contributed to digital marketing and advertising strategies for commercial and hospitality projects, supporting the development of a smart transportation application for public transit routes in Zarqa and Amman regions. Prepared content calendars and visual brand assets, applying analytics to audience engagement.

  • Developed a minimum viable product for a smart transportation application for public transit routes.
  • Executed cohesive digital content plans and engineered content calendars.
  • Designed visual brand assets using Adobe Creative Suite and Canva.
  • Applied analytics to optimize social media engagement and enhance audience retention.
Content Marketing Strategist & Campaign Creator
Civic Engagement & Gen Z Voting Awareness Initiative

Engages with civic education initiatives targeting Gen Z demographics. Supports campaign execution across social platforms by researching audience habits, preparing engagement concepts, and coordinating multi-format messaging to encourage democratic participation among youth aged 18 to 25.

  • Researched Gen Z habits and cultural trends to design multi-format campaigns for TikTok and Instagram Reels.
  • Prepared conversion-focused messaging and social-driven concepts to position voting as a collaborative social experience.
  • Drafted content strategy scripts addressing youth skepticism and technical voting barriers.

Education

Bachelor, Digital MarketingJan 2023
University of Zarqa

Digital Marketing

Certifications

Social Media Marketing Certification IIHubspot2026-08-01T00:00:00.000Z
Content MarketingHubspot2026-06-01T00:00:00.000Z
Fundamentals of digital marketingGoogle2025-11-01T00:00:00.000Z

Languages

Arabic · Native

English · Intermediate